Property & project
Moves: ADR premium · PIP budget · Owner ROI
For owners renovating, converting, or opening a property.
Built 2 Booked.
Hotel Advisory. Commercial Leadership. Project Delivery.
We help hotel owners turn a building into a booked, profitable property, from renovation and procurement to sales and revenue.
New: AI revenue management with RevEvolve
15+years as a hospitality executive
$20M+annual revenue generated
Nationwidehospitality network
Services
From the first plan to the first booking.
Owner-side support for hotels and commercial projects, from design and procurement to sales and revenue. Choose one service or combine several under one plan.
Operations & leadership
Moves: GOP · Guest scores · Flow-through
For owners who want a well-run hotel and a clear plan.
Sales, Marketing & Revenue Management
Moves: Occupancy · ADR · RevPAR · Market share
Drive bookings, strengthen pricing, and improve hotel performance through sales and marketing support, powered by RevEvolve’s revenue management and business intelligence tools.
Illustrative framework. Scope, roles and reporting cadence are agreed for each engagement.
Where we move the numbers
Better bookings. Higher returns.
More heads in beds, better rates and higher returns: every engagement ties back to the numbers owners, lenders and investors track. Here is how each part of the work moves them.
Not sure which number is holding you back? Let’s find the right starting point
Who we help
Built for the people behind the property.
Hotel owners
Independent and branded owners who want a stronger, more profitable property.
Developers & investors
New builds, conversions and mixed-use projects that need a clear path to opening.
Management companies
Multi-property teams that need sales, revenue and portfolio-wide visibility.
Brands & suppliers
Companies growing into hospitality and commercial markets.
Our approach
The building is only the beginning.
A beautiful property can still underperform. Results come when the building, the operating plan, the guest experience and the sales and revenue strategy work together. Stay & Scale gives owners one accountable advisor across all of them.
Engage Stay & Scale at one stage or across the whole journey, from Built 2 Booked.
One accountable advisor
One advisor. Every moving part.
Owners usually juggle designers, suppliers, contractors, operators and sales teams on their own. Stay & Scale sits on the owner’s side of the table and keeps every partner working toward the same goal: a property that opens on plan and books well.
- One point of contact across design, procurement, operations and sales
- Decisions tied to budget, schedule and revenue
- Clear reporting for owners and investors
AI Revenue Management · RevEvolve partner
Every property’s revenue, in one view.
Stay & Scale helps hotels and management companies put RevEvolve’s AI revenue management to work, with hands-on setup and revenue strategy from someone who has run hotel sales.
- See the whole portfolio. Performance for every property in one place.
- Act on smarter pricing. AI recommendations you review and approve.
- Get expert support. Dayna helps with onboarding, strategy and results.
Stay & Scale is an authorized RevEvolve partner and may receive compensation for referrals.
How we work
Clear priorities. Shared accountability.
Assess
Understand the property, the market and the decisions ahead. Identify opportunities, gaps and risks.
Align
Set priorities, responsibilities, timing, budget and the measures that matter.
Execute
Support implementation, address issues and keep people accountable to the agreed plan.
Project checkpoints
Plan
Scope, budget and priorities
Coordinate
Design, suppliers and milestones
Prepare
Operating and sales readiness
Review
Performance and next priorities
Illustrative framework, not a fixed timeline. Scope, responsibilities and reporting cadence are agreed for each engagement.
A typical engagement
Timing varies by property and scope.
Week 1
Discovery call
We learn about your property, goals and timeline.
Weeks 2–4
Diagnostic
Review of performance, operations, market and project status.
Week 5
90-day plan
Prioritized actions, owners, budget and measures.
Ongoing
Execute & report
Hands-on support and clear monthly reporting.
Owner visibility
What you see every month
A one-page owner report on the numbers that matter, so you always know where the property stands.
Occupancy
Share of rooms sold
vs. LY · budget · comp setADR
Average daily rate
vs. LY · budget · comp setRevPAR
Revenue per available room
vs. LY · budget · comp setRGI
Market share index
vs. comp setGOPPAR
Profit per available room
vs. LY · budgetChannel mix
Direct vs. OTA vs. group
Cost of acquisitionWays to work together
Hotel Performance Diagnostic
A review of performance, operations and market, with a prioritized 90-day action plan.
Fractional Sales, Revenue & Management Advisory
Ongoing sales and revenue leadership, monthly owner reporting, and team coaching.
Renovation & Procurement Advisory
Owner-side oversight of design, FF&E and OS&E purchasing, budget and schedule.
Development & Pre-Opening Advisory
A roadmap to opening day: positioning, partners, hiring and sales readiness.
Regional Sales Support
On-the-ground sales coverage for corporate, group and local accounts in your market.
Industries we serve
Hospitality first. Commercial projects too.
The same sales, design and procurement expertise, for mixed-use, senior living, healthcare, corporate office and retail projects, and for growing companies ready to scale.
“I know how an owner thinks, how a property sells and how a project gets delivered.”
Dayna Patel, Founder & CEO
About Dayna
Hospitality is in my DNA.
Hospitality is in Dayna Patel’s DNA. She grew up in her family’s hotel business, where the front desk, the guest experience and the owner’s decisions were part of everyday life.
From 2011 to 2021, Dayna served as Executive Director of Sales for Marin Management (later acquired by Hogan Hospitality Group), directing sales and revenue strategy for a portfolio of hotels and consistently exceeding revenue, occupancy, ADR and RevPAR goals.
Since 2021 she has worked on the build side of hospitality: generating more than $20 million in annual revenue in business development for hotel design and FF&E firms, leading U.S. sales and commercial expansion for an FF&E manufacturer, and helping hotels adopt AI-driven revenue management.
Today, as Founder & CEO of Stay & Scale, a woman-owned firm, she connects strategy to execution and stays involved until the results show.
Industry engagement: AAHOA · ALIS · NYU International Hospitality Investment Forum · The Lodging Conference · Hunter Hotel Investment Conference · HD Expo · BDNY · GBTA · IPW · brand owner conferences
Read more about DaynaQuestions
Frequently asked questions
How do engagements work?
Most owners start with a Hotel Performance Diagnostic or a short call. From there, work is scoped as a fixed-fee project, a monthly advisory retainer, or a milestone-based renovation and procurement engagement.
What does the Hotel Performance Diagnostic include?
A review of your property’s performance, operations and market, ending with a prioritized 90-day action plan.
What results do you focus on?
RevPAR, occupancy, ADR, GOP and owner ROI. We agree on targets with you during the diagnostic and report against them every month.
What happens on the intro call?
A 20-minute conversation about your property, your goals and your numbers. You leave with a clear next step, whether or not we work together.
Do you work with branded and independent hotels?
Yes. Dayna has worked with branded and independent hotels, management companies and ownership groups.
Do you work outside hospitality?
Yes. Stay & Scale supports mixed-use, senior living, healthcare, corporate office and retail projects, and offers business development for growing companies.
Where are you based?
Stay & Scale is based in Delaware and works with clients nationwide.
Is it time to call?
Signs your property needs a fresh plan.
- Occupancy or rate is behind your competitors
- A renovation, PIP or conversion is coming up
- You’re opening a new property in the next 12–18 months
- Your sales team needs direction or more reach
- FF&E budgets and lead times feel out of control
- You manage several hotels and lack one clear view of revenue
Planning a renovation, opening, or revenue reset? Let’s discuss your next move.
Contact